Domain Name Registration Pitfalls

When you are preparing to get your domain name registration, you should consider some crucial tips that’ll give you a better chance at directing higher traffic to your site. A competent registration will make it easy for your customers to find you, and possibly encourage higher sales. Consumers are notorious for quickly losing interest when they face difficulties in locating an online business. Remember that they have numerous choices from many other online companies, so you need to choose a URL that is memorable and makes sense.

Here are some snags you can minimize at the registration phase.

Get possession of the domain name.

It is fundamentally essential that the registration must be in the identity of the rightful owner. Far too often, the administrator of the website registers in their name instead of using the company. When that employee moves on, the company will have to incur expenses to recover and re-register the domain name. It would be very inconveniencing if the departing agent takes advantage of a genuine mistake and activates a long, drawn-out dispute that will require you having to ‘buy back’ your domain name.

Language is a strange creature because you will find that some countries and cultures will spell the same word with a difference, or use a completely different word. The word ‘trunk’ in the U.S. means the luggage compartment of a vehicle, while in England you would have to use ‘boot’ since trunk would be describing an elephant’s nose or a large storage case! Try to simplify your registration choices so that online shoppers can identify you quickly.

It is imperative that you spell the name precisely as it appears in your business information. Be sure to cap letters to distinguish the words, and try to keep it short enough that the online customers will remember it easily. One way to help people recall the name is to use the same spelling consistently. The domain name is a unique identifier just like your name is to you. If your name were Michael Townsend, you would continuously correct anyone who called you Michelin Townsend, because that changes your identity to what sounds very much like a tire product line!

Register alternate names

Your business can have alternative names that are just as recognizable as the official business name. For instance, you will find that many people use Nike just as often as they use its slogan, ‘Just Do It.’ If your company has several interchangeable names, you can get more potential customers to visit by investing $10 more to register the other titles.

Remember that alternate names are not only the marketing catchphrases they can also include the use of plurals to your business or product names. Your customers might add slight differentials to your company name, such as ‘the’ or ‘ed’ when they are typing a URL. Consider as many variations as possible for registration so that you widen the net to capture more hits and interest in your trade.

Update the billing and administrative contacts

All the payments and invoices for your domain name will come through your billing contact. Your administrative office, on the other hand, will be handling any questions about adjustments to your domain registration. These two agents make sure that the registration renewals are punctual and have current information. It is advisable to have the registration agent send the reminder emails to the official title, rather than to the name of the officer. The employees responsible will be receiving the reminder notifications directly into their inboxes, and the transition will be smooth even if a new worker comes onboard.
Diarize the dates for renewal so that even if you do not receive reminder notices, you will have put your checks and balances firmly in place. Some registrars indicate in their terms and conditions that they will not accept liability for non-renewal, so it is instructive to familiarize yourself with the fine print to know what your circumstances are.
Many registrars offer a minimum period of registration, but you could always explore paying for your domain name for a longer time. You might find out that your business will receive a discount.

Make inquiries of different registrars and web hosts that you are considering to use. Carefully scrutinize their offers and make sure you understand the contents. If you need clarifications, always talk to the agents so that they can explain each point clearly. If one of them takes too long to respond, don’t bother using them because they may inconvenience you later on and you don’t want to risk losing your domain name.

Use pertinent keywords in a URL and get a higher rank

Search engines will give you a more top ranking when you have relevant terms in a URL. By using a relevant keyword, you could benefit from URL redirection a lot more successfully. For instance, if your business is in Kansas and you include the word in the URL, you will get visits from the internet users who search using the name of the city.

Final thoughts

A business can lower the risks of registering a domain name by taking the time to carry out a few steps to secure the process. Most important of all is to ascertain that the name becomes the property of the intended legal entity and not recorded as belonging to the company’s agent or employee. When registration is final, it is the intellectual property of the registrant and will be valid until the period expires. If the domain name is vital to your business, you can retain it by always renewing it before anyone else buys it.

By choosing a suitable URL, you will make it easier for online shoppers to find your website and get to browse through the offers you have for your products. Whatever size your business is, by registering a domain name, you will be giving your business a serious online presence and a marketing edge in e-commerce.

If you avoid as many pitfalls as you can from the beginning, you will have a robust site that will serve you for as long as you can maintain it.

Do you have questions?